Vidyard

MARCH 19, 2014

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!).

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Convince & Convert

JUNE 25, 2014

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Unlike a white paper or eBook, video assets make people feel.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Vidyard

AUGUST 2, 2013

We’ve all seen the viral videos. Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. Viral videos are meant to be 100% entertaining.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50