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Announcing the Second Edition of the Clear and Complete Guide to Account Based Marketing

Engagio

What’s new in the second edition: Some teams are still getting started with ABM, while others execute advanced, multi-faceted programs with target accounts. With over 70% fresh content , it brings all-new best practices in account tiering, sales and marketing alignment, multi-channel orchestration, multi-touch attribution, and more.

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In-person events: The best planning and technology guide (2023)

SpotMe Blog

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. This multi-sensory experience leads to deeper learning and longer-lasting memories. Provide tactile elements like soft seating, interactive art installations, or swag bags with small gifts for people to touch and feel.

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The Future of B2B is Changing. Are You Ready?

Engagio

Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.

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4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know

Albacross

Finally, you get in touch with your lead. Multi-Touch Revenue Attribution. Some companies like to issue a Request For Proposal (RFP) at this stage. Using this RFP, your vendors will tailor proposals for you, and you can compare each of these proposals to determine the best fit. And the following day.