article thumbnail

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. In addition, these have multiple uses; for example, they can be used effectively at trade shows to attract booth traffic while also pre-qualifying your show leads.

article thumbnail

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? They help capturing more leads on the website with effective landing pages or microsites. However, demand generation systems do not actually help drive more traffic to the website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Oh, wikis are a pain. I left out wireframes just so wikis could be last.). Assets can earn credibility, awareness, traffic, retention, or revenue. They deserve to be last. But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content.

article thumbnail

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Microsites. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. More simply, content turns brands into thought leaders. Utility content (e.g.

article thumbnail

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Like this: Proof That Publishing More Content Won’t Grow Your Blog Traffic (And How To Do That). Microsites. Company Goals. News Releases and Pitches.

article thumbnail

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

While SEO is typically a part of most content you publish online, it can be a powerful angle to help you generate traffic from huge referral sources like Google. Like this: Proof That Publishing More Content Won’t Grow Your Blog Traffic (And How To Do That). Microsites. Company Goals. News Releases and Pitches.