Remove TweetReach.com
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. These numbers are impressive, but in our experience, they’re more the exception than the rule. Market share research; awareness research; media citations; analyst research. They include Indium Corp., Reputation. Leadership.

ROI 50