Viral Marketing for B2B Lead Generation, Part 1: Viral Media
WebMarketCentral
JULY 30, 2007
Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct†button to watch the desk get crushed. Microsites are a third highly-rated viral tool.
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