multi-touch recency Marketo Related Topics 
Adobe Experience Cloud Blog
DECEMBER 20, 2010
by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Provide sales with a prioritized list of leads by creating the ideal customer profile and monitoring activity level and recency. Increase sales productivity.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.
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