ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

ScanmarQED

JANUARY 18, 2024

By implementing advertising to online browsers and the subsequent attribution platforms, the pressures from the digital cloud are exceptionally large. “ Here, enabling clients to choose media channels that align with environmental goals. Beyond media practises, the reuse principle also applies to evaluation.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Paid Search Agency 59

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Target customers. Product overview.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With this planning, it is easier to define your automation requirements. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123