The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Although some channels are more effective than others, the survey results and advice from Harte-Hanks reveals that connecting through all of these channels are required, although allocations should be adjusted to reflect the effectiveness early in the sales cycle. ▼ October (8) Tech Marketers May Need to Rethink Budgets for 201.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. Accelerate Slow Sales Cycles with More Sales Enabl.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Can sales be made relevant and valuable again in these key stages of the buying cycle?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. Accelerate Slow Sales Cycles with More Sales Enabl.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

. • Where is sales enablement heading, and how do you get started? We’ve been working closely with many leading companies to figure out new ways to develop more adaptive go-to-market models designed to help sales organizations add more value to executive-level buyers. Is Marketing Too Busy?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 5, 2010

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Operations However the most important trend from the survey is not positive spending growth, it is that CIOs are paying for needed infrastructure upgrades via cuts in operating budgets – essentially robbing Peter to pay Paul. cut in operating budgets. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

With today’s frugal buyer, sales professionals using TCO comparison tools have driven competitive win rates higher by 50% or more. Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As an example, the ROI% of a planned project might be a significant 500%, but the net benefits of $10,000 on a $2,000 investment are so small that the project is not worth comparing to the millions of dollars in benefit that most corporations are seeking. . ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40