Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. Marketing Budgets are Increasing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Rollworks

DECEMBER 14, 2021

While most sales teams tend to spend hours analyzing the prospects sent by their marketing teams, ABM helps reduce up to 50% of sales time wasted on unproductive prospecting, which historically has caused sales to ignore 50% of marketing leads. Close more deals. Grow faster. Next Steps.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Oktopost

DECEMBER 13, 2020

Marketing often believes lead quantity is most important while sales believes the context around “why the lead is sales ready” is most important. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Rollworks

MAY 21, 2018

While most sales teams tend to spend hours analyzing the prospects sent by their marketing teams, ABM helps reduce up to 50% of sales time wasted on unproductive prospecting, which historically has caused sales to ignore 50% of marketing leads. Close more deals. Grow faster. Next Steps.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40