Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Users can also set up automated workflows for data normalization. Snapshot: Marketing automation.

Marketo 125

Marketo Marketing Automation Services Enterprise Management Marketing Management 125

Customer Experience Matrix

JANUARY 25, 2016

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. The biggest difference is those vendors usually send the enhanced information back to client systems rather than keeping it in an external database which sales and marketing systems access directly.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Reachforce InsideView 120

Content Standard

JANUARY 9, 2015

You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. Believe it or not, email is the most effective channel for reaching prospects.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40