Three Data Opportunities B2B Marketers Are Missing Today
Digital B2B Marketing
JANUARY 20, 2014
For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. Now take a quick look at your web stats.