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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) But the other presenters disagreed, largely arguing that the separate groups have distinct needs.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing. Kristin Hambelton , Sr Director of Marketing, Neolane.