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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. Now, their teams can target specific audiences with custom product or service messages.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year. Real-time content/offer management.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Do you have a large mailing list or a small one? Source: Sendinblue.