Martech

JUNE 29, 2022

How performance marketing can help marketers succeed. The future of performance marketing. What is performance marketing? Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. Why marketers should care about performance marketing.

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

Convert

DECEMBER 13, 2021

First-party data, of course, is the standard that should be used in a DMP, especially with all Privacy Regulations ( GDPR , CCPA , ePrivacy , etc.) Using a DMP can enhance your online marketing strategy. Third-party data. that have come into force the last few years.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management API 59

DotDigital

AUGUST 5, 2021

This is where online marketing trumps offline every time. . Online marketers have all the tools they need to create memorable micro-moments for customers. As you accumulate information, you need to be incorporating it into your marketing to create the kind of customer experience that drives sales and generates revenue.

Marketing Automation Services 98

Marketing Automation Services Lead Scoring Lead Ranking Privacy 98