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My own consideration set also includes Marketbright , Market2Lead , MarketingGenius , LeadLife , LoopFuse , LeadGenesys , , eTrigue and SalesFusion360 , although I haven't looked at all of those in detail. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software.
Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Tags: marketing automation genius.com loopfuse. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Just realize that this may not be a sustainable situation. Register today: [link].
LeadGenesys offers broad functionality for tracking email campaigns and website visits. It's also fully integrated with Salesforce.com. The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD.
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