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Will Marketing Automation Be Free?


Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Tags: marketing automation loopfuse. There is severe competition (30+ vendors).

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Getting More Out of Each Click with "Post-Click Marketing"


This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadGenesys offers broad functionality for tracking email campaigns and website visits. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.