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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

Episode Highlights: [03:46] Major Shifts in Consumer Behavior – Major shifts in consumer behavior underscore the urgency for brands to stop keeping customers at arm’s length and, instead, find ways to allow them to take control of their brand experiences.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. You have to stay on your toes and continually consider what you can do differently.

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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

As noted in Forbes, “Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: ‘Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. One Key Similarity.