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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Take your customer database and build this type of influence scoring spreadsheet (This is not Forrester stuff, I put this together – don’t blame them) : Note that I gave the behavior-based markers double-weighting. With this scoresheet, I would look at any score at 5 or above as a serious indication of Mass Influencer status.

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year.

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B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Calculate Social Marketing ROI

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