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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Axonify crushed it in 2019, creating a range of video content for their clients. Behind the scenes, they use Vidyard , integrated with marketing automation and customer relationship management (CRM) systems to track viewer engagement for both lead qualification and ROI tracking. It’s a whole-funnel approach. The result?

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

In the consideration stage, leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales Qualified Lead: Sales Accepted Leads (SALs) are MQLs that have been passed on to sales reps, who should contact them as high-priority leads and convert to a business opportunity.