ViewPoint

OCTOBER 24, 2011

In fact, there are advantages similar to those of Kenandy’s cloud strategy in that PointClear’s outsourced services can accelerate lead time-to-delivery and reduce the need for internal marketing and sales groups to invest in lead generation, lead qualification and lead nurturing infrastructure.

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

ViewPoint

OCTOBER 20, 2011

As I read the article, it occurred to me that I would add an eleventh critical question: Do you have best-practice lead generation and lead nurturing processes in place before you implement a marketing automation solution? Before continuing, I want to mention that PointClear is a strong advocate of marketing automation solutions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

ANNUITAS

AUGUST 30, 2011

To define the current process, identify gaps, and create a new lead management process that fills those gaps. This process should cover areas such as data management, lead qualification, lead routing, lead nurturing, and metrics. This post originally appeared on the PointClear blog. Obtain Executive Buy-in.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

ViewPoint

JULY 11, 2011

Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. The sales cycle may grow longer as larger companies are targeted. Target market challenges. Significant market competition from established packaged and on-demand vendors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

FEBRUARY 2, 2012

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Paul Gillin

FEBRUARY 2, 2012

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Hubspot

DECEMBER 17, 2012

Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. 13 Free Design Tools.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28