Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Also, social media serves as an excellent platform for providing customer service & for building brand resonance.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 25, 2019

That being said, this exponential increase in the traffic is because the prospects who might not have ever known about a product or service at disposal might be mirroring the ideal personas & may come to know about the products or services. Alternatively, the products or services may be exposed to an entirely new audience base.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Allows marketers to establish what the customers expect from their products or services. Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40