ViewPoint

DECEMBER 14, 2016

Should marketing and sales agree on the definition of a lead? According to James Obermayer ( Sales Lead Management Association ), the fact that there is no agreement between marketing and sales on lead definition results in these problems: Salespeople say that they are not getting enough qualified leads.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

PureB2B

MAY 22, 2018

Names may not match up with email addresses, phone numbers may no longer be valid, and people change their emails over time. When you hand over inaccurate information to your sales reps, they may stumble on calls when they utter the wrong information or use a strategy that will never work on a specific lead.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48

PureB2B

MAY 22, 2018

Names may not match up with email addresses, phone numbers may no longer be valid, and people change their emails over time. When you hand over inaccurate information to your sales reps, they may stumble on calls when they utter the wrong information or use a strategy that will never work on a specific lead.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62