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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. Online Lead Generation – 54,553 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

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A handy checklist for successful B2B lead management

EMagine B2B Blog

So much attention is devoted to online lead-generating mechanisms (SEO, PPC, etc.) that much less is given to the less glamorous activities involved in properly handling those leads, once acquired. And in these recessionary times, leads are just much too precious to waste by mishandling them.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. One important factor to consider here: what does sales call a lead and what do they want?