ViewPoint
FEBRUARY 7, 2012
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.
ViewPoint
SEPTEMBER 4, 2018
Keeping data clean is critical to lead generation success. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. Yet, it is frequently done wrong.
ViewPoint
DECEMBER 21, 2017
Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Develop the intelligence to fully fund the right model for future programs.
Expert insights. Personalized for you.
120 
Let's personalize your content