SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SmartBug Media

OCTOBER 14, 2020

One of the most rewarding things for marketers is to see the results of our efforts. Once you start seeing the amount of form submissions and conversions from a specific piece of content you’ve spent weeks if not months on, you know you’re doing your job right. That’s where marketing attribution and attribution reporting come to play.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . What is Funnel Marketing?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019).

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Because it’s the norm, we’ve created many manual workarounds as temporary fixes for a growing problem — a problem that’s costs us precious money, time and performance. So why are we so complacent when it comes to the data that drives our marketing efforts? This obviously strains the sales/marketing relationship.

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

Hubspot

NOVEMBER 8, 2011

Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. More leads! Make Sure Your Social Media Presence Leverages Lead-Capture Forms. The result?

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Marketing Attribution 28