Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Unbounce

MAY 17, 2022

You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). That’s why many LinkedIn paid campaigns fail when there’s an attempt to drive bottom-of-funnel (BOFU) conversions on a native LinkedIn audience. For lead capture landing pages, forms can make or break conversions.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145