7 common problems that derail A/B/n email testing success
Martech
MARCH 30, 2022
When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. In email , we do know the path our customers took to get from the email to the landing page. Read next: Is A/B testing dead?
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