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The 7 Keys to Mobile Marketing

QuanticMind

People have different needs and intent when shopping on mobile devices than they do on desktops. To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. The search intent and content needs of individuals vary based on the devices they’re using.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Paid ads get 65% of all clicks for high commercial intent searches. So while people often ignore ads when searching for information online, they have no qualms clicking on them when they’re looking to make a purchase soon. Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Paid ads get 65% of all clicks for high commercial intent searches. So while people often ignore ads when searching for information online, they have no qualms clicking on them when they’re looking to make a purchase soon. Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy.

SEM 40