Inbox Insight

MAY 31, 2024

What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective. Shared KPIs based on target account engagement, rather than generic lead volume, also unite sales and marketing around a common goal.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Learn more about Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Inbox Insight

NOVEMBER 23, 2022

The reality is not all leads are good leads – some have a higher potential deal value than others, some are already researching your products, while others have no interest in buying. Score and nurture leads. Not all leads are at the same stage of their buying journey.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98