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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

However, the richest, data-driven marketing comes when both first and third party data is used in tandem. Marketers will need to utilize sources of data they have not previously considered before. It’s time to get this data in order, break down data siloes, and integrate sources into one seamless marketing system.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.