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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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