Intent-based Leads, Microsite, Open Rate and Verticals

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing Strategy

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

JANUARY 25, 2023

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. For example, you may choose to segment email lists based on what the recipient’s role is at their company, what stage they are in the buyer journey or even a combination of data points.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing & Strategy

B2B Marketing Zone

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

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