article thumbnail

Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can also invest in automation tools that help you discover new, hot leads based on intent.

article thumbnail

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups. You can also invest in automation tools that help you discover new, hot leads based on intent. For example, you may consider building microsites that speak directly to specific audiences.