LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. via progressive profiling), so they could run more targeted campaigns. Another company was pulling revenue information from their billing system into the CRM system. A recurring theme is that you need to really understand the prospect.
LeadSloth
AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.
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LeadSloth
JULY 12, 2010
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.
LeadSloth
SEPTEMBER 24, 2009
Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns.
LeadSloth
FEBRUARY 10, 2010
But what exactly do they want to do with that information? You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. Part of the attractiveness of Marketing Automation is that marketing processes finally become repeatable and measurable. This is my take: Optimize marketing tactics. Optimize ROI.
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