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Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Because switching costs are high in B2B, it is not uncommon for B2B customers to stay loyal to a supplier for 5, 7, even 10 or more years.

ROMI 40
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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Mobile/Local Growth Continues to Dominate.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot

It’s an efficient way to check for spelling and grammar issues in my writing, finesse my client emails, and fine-tune social media posts. HubSpot HubSpot is a CRM platform that can help you simplify your processes across sales, marketing, and customer support. HubSpot’s CRM is free. Get started with HubSpot AI today.