B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Aberdeen

SEPTEMBER 27, 2019

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

JULY 3, 2019

When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase. Intent data is your key to identifying the total active demand for your products and services. Your first step is to educate yourself on the ins and outs of intent data.

Intent Data 45

Intent Data Intent Branding Brand Identity 45

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. In fact, if done poorly, it can be a huge waste of time and resources.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

FEBRUARY 13, 2019

(After all, intent data (plus context) can indicate that a B2B buyer is in need of a service or product, but if that prospective buyer isn’t in need of the kind of service or product your company offers, then they are a poor fit for your pipeline and a definitive waste of resources.).

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40