B2B Marketing Directions

SEPTEMBER 13, 2020

"The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. If taken to the extreme, it can lead marketers to ignore prospects that don't make the in-market cut.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

6sense

MAY 10, 2017

Since all the outreach activity is tied directly to those accounts, if you don’t choose the right ones, you’re hosed. And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. Finding in-market buyers to pass to sales. Entering sales conversations early and often.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52