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Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. Read on to discover how you can advance your targeting tactics through these research-based best practices….

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Here’s How to Prevent an ABM ROI Disaster

PureB2B

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. Digital Consumption Trends of In-Market Prospects. And that’s music to any sales organizations’ ears.

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article thumbnail

Here’s How to Prevent an ABM ROI Disaster

PureB2B

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. Digital Consumption Trends of In-Market Prospects. And that’s music to any sales organizations’ ears.

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How to Build a Paid Media Strategy in a Down Economy

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Say goodbye to TOFU, MOFU, and BOFU Ask one hundred B2B marketers how they segment their content, and just about all of them will zero in on TOFU, MOFU, and BOFU. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution.