Remove Ideal Customer Profiles Remove Multivariate analysis Remove Privacy Protection Remove SMS
article thumbnail

7 common problems that derail A/B/n email testing success

Martech

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. These crop up most often in my work with clients. In email , we do know the path our customers took to get from the email to the landing page. See terms.