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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Modern prospects start their buying journeys on diverse channels, including social media channels.

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).