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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Our tip from HubSpot is to have a main communication channel where communication is stored and disseminated. Image source: HubSpot. Below, you'll learn everything you need to know about hiring a PR agency.

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A Guide to Allocating Your B2B Startup Marketing Budget

Sage Marketing

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. When it comes to B2B startups, budget allocation is crucial. Focus on targeted marketing channels : B2B startups often benefit from focused and targeted marketing channels. Let’s explore them: 1.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Technique #6.

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25 Case Study Examples Every Marketer Should See

Hubspot

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. That reflects a major HubSpot credo, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot, and is accompanied by a short video and some basic statistics on the company.