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Is Your Marketing Department Fluff or the Foundation for Growth?

Hinge Marketing

The Hinge Research Institute’s landmark study on online marketing for professional services found a clear correlation between online lead generation and firm growth. Online marketing is a good shorthand for a modern, scientific marketing practice. Let’s take a look at some.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

Today, the most successful professional services marketers draw on advances in behavioral science, ever more powerful technology platforms, and in-depth marketplace research to build visibility and generate new business for their firms. More research equates directly with higher growth and higher profitability.