Metadata

APRIL 25, 2023

The bad news is you still need to spend at least $20k every month on paid ads to make the math work. It’s hard to get much value out of Metadata if you’re not spending money on paid ads. See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

MKT1

JULY 13, 2023

The video from this chat (shared below) is now the first in a new series I’m calling “Marketer Made” Why did I get so excited? Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 100

Resources Lead Ranking Marketing Automation Services Lead Scoring 100

SnapApp

OCTOBER 3, 2017

When I don't yet have a field marketing team, each of my functional leaders is accountable to a sales division, and each sales leader works with one marketing leader. Sales leaders don’t spend time with marketers from different functions like events, demand gen , web, and marcom. And, marketers start to think like sales.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97