Metadata
APRIL 25, 2023
See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. And how about that 75% Lead-to-MQL conversion rate after one year.
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Net new users are always a better signifier of growth than total traffic. . MQL - All leads with an Autopilot lead score greater than 269.
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MKT1
JULY 13, 2023
The video from this chat (shared below) is now the first in a new series I’m calling “Marketer Made” Why did I get so excited? Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks.
Hubspot
OCTOBER 17, 2018
Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "
SnapApp
OCTOBER 3, 2017
Jostle | Director of Growth Marketing. . . 1: Have someone from sales attend marketing meetings and vice-versa. 2: Have marketing sit-in or actually run sales calls. 1: Marketing and Sales must come to an agreement on the definition of a marketing qualified lead (MQL). Dustin Tysick.
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