B2B Retargeting: If You Don’t Do It, You Miss.
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AUGUST 4, 2022
You have two basic kinds: List-based – You send highly specialized ads to people you have on a contact list using Google or Facebook. Cookie/Pixel-based – You obtain a piece of code from the Google Display Network or Facebook Ads and put it on your site. Nurture Leads. All that amounts to lead nurturing.
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