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4 Elements that drive B2B direct marketing results


Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Targeting and List Selection – 50-70% of success. This is lead generation, not branding.