Gartner, In-market Prospects and Outreach

Is the quality of your data hindering your ABM success?

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Why should you care about the quality of your data? Garbage in.

ABM

ABM Account Based Marketing Data Hygiene Gartner

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. .

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Ranking

B2B Marketing Zone

Is the quality of your data hindering your ABM success?

5 Key B2B Data Types Your SDRs Need to Excel

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