SEO vs PPC: How to Prioritize Your SEM Strategies
QuanticMind
MAY 31, 2018
While there are certain factors that work together to determine organic pagerank, it’s really more of an art than a science. So if you want to maximize your PPC ROAS, you should focus on product promotion to see quick results. These are going to be your bottom-of-the-funnel keywords. More control.
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