Ontraport

APRIL 29, 2020

Inbound SMS capture. Send automated follow-up and broadcast SMS text messages. See which lead sources and campaigns deliver the most down-funnel conversions (sales, upsells, retention, etc.). Track SMS text message clicks. Track down-funnel conversions that come from each email/SMS/link click.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Ontraport

APRIL 29, 2020

Inbound SMS capture. Send automated follow-up and broadcast SMS text messages. See which lead sources and campaigns deliver the most down-funnel conversions (sales, upsells, retention, etc.). Track SMS text message clicks. Track down-funnel conversions that come from each email/SMS/link click.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

Savanta

MAY 18, 2011

Specifically: Four ‘face time’ channels – conference speaking (minus 24 per cent when negative responses subtracted from positives), seminars (minus 23 per cent), trade shows (minus 18 per cent) and networking (minus 12 per cent). Two ‘passive’ channels – directories (minus 25 per cent) and trade advertising (13 per cent). Take blogs.

SME 120

SME Advertising Channels Telemarketing Multi-Channel 120

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. One idea is to invest in a bottom funnel piece that reveals intent.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118