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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. I think the brand identity would be stronger with the addition of a clear and concise tag line and a unique mark to use when confined to a tiny space. The tag line makes me want to learn more. All logos are shown at 1.5

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How to Promote Your Content Online in 2023

seo.co

Both internal and external links are valuable in funneling traffic to your most important content assets. Paid advertising. Paid advertising is one of the more direct ways to promote your content. Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links.

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How to Build a Kickass Content Strategy for SEO

seo.co

This visibility increase not only makes the brand more approachable to more new people, but also funnels more traffic and links to the page on which that content resides. Both internal and external links are valuable in funneling traffic to your most important content assets. Paid advertising. Picking the right content.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site. Title your images appropriately, with proper alt tags. Utilize rel=canonical tags. Optimize your title tags.

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A Handy Content Marketing Glossary of Terms

Single Grain

Bottom of the Funnel (BOFU). Bottom of the funnel (or, as we hip pros call it: BOFU) is, literally, the bottom of a marketing funnel. See below for Top of Funnel (TOFU) and Middle of the Funnel (MOFU). Dive Deeper: How to Create the Ultimate Marketing Funnel (Templates Included). Bounce Rate. Buyer Persona.